Manifesto
Via a capitalist ancestrial mandate and with a World-class visualization, I get inspired by consumer behavior, and technology innovation through product and service development. I conceive, and give light to powerful ad campaigns that engage consumers meaningfully, execute seamlessly and measure holistically, in theory, in practice, and on people.
Storytelling
I harness a whole-brained aproach to storytelling, analyzing subject insights across strategic sectors, fusing research wizardy with technical knowledge and brand planning expertise, I, concieve, deploy, guide and optimize campaings that leave indelible marks on the target. Achiving not only measured results, but maximum brand success.
Showreel
IAin't
Trippin'
Trippin'
Creative
Combining simple mechanics with deep strategy and synergies, I create comprehensive media planning and marketing campaigns that are well thought out and individually tailored for each client base. Reaching the audience through marketing collateral, digital campaigns, video production and website development, in a vast array of populace segments and service industry sectors.
BrandPlaning
Expertise
The means to tap into powerful research are essential in conceiving insights to strategically define a company's unique identity, purpose, and values to create a long-term roadmap for how it's perceived, communicated, positioned and to maximize the influence potential in the market, ensuring consistency and building lasting connections for sustained success.
ProjectLament
Web
Development
Few web developers combine research and innovation with business thinking like Horacio. Bringing web design visions and ideas to life through innovative custom methods across various industry sectors. Caring deeply how the finished product looks and fuctions, not just that it gets completed.